BRIEF: The 2011 ASB Classic featuring the Kia Motors Singles and Doubles has confirmed one of the ultimate names and faces of world sport – Maria Sharapova. ASB Bank requested a web series to cover the week long event to strengthen brand connection and provide on demand media for social networking sites and it’s own website. WHAT WE DID: Spark Productions was on location at the ASB tennis center and at special player events covering all aspects of the tournament. Working closely with Sky Sports comedian James McOnie, over 22 episodes were uploaded during the week with more than 69,000 unique views online to date, many of these during the tournament.

Camera, editor, talent management, motion design, upload: Isaac Spedding

Client: ASB Bank

Dawn Patten | Head of Sponsorship | ASB Sponsorship

“Isaac worked for ASB during the ASB Classic Women’s International Tennis Tournament in January 2011.

He filmed and produced an online web series of the event working with James McOnie from SKY TV. The series was an integral part of our promotion campaign for the tournament and the quality and turnaround of the videos were excellent.

The series received around 50,000 views and we had a huge amount of positive feedback from our clients. I found Isaac very professional and easy to work with and I would not hesitate to use him again for any other web productions needed across ASB’s Sponsorship portfolio.”

See: http://www.youtube.com/user/ASBClassicvideo