BRIEF: Panasonic sponsored the 2011 Heineken Men’s Tennis in Auckland and wanted a web series to boost it’s brand presence during the 7 day competition. The tournament included players such as David Ferrer. WHAT WE DID: Spark Productions produced 24 episodes during the 7 days of the tournament working closely with a presenter and tennis celebrities. The series produced fantastic consumer feedback on all of Panasonic’s social media outlets.

Camera, editing: Isaac Spedding

Talent: Emily Travers

Client: Panasonic New Zealand

See more episodes: http://www.youtube.com/user/PanasonicServe